Sean John

Musician, fashion designer, actor, and dad, Sean 'Diddy' Combs is a man of many monikers—and many talents. From music videos to raising millions for charity to his fashion line, Sean John, Combs believes that life without passion is unforgivable.

Sean "Diddy" Combs has always incorporated his acute sense of style into every aspect of his life.

"I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it," said Mr. Combs. Since its launch, Sean John has enjoyed critical and commercial success.

Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.

In 2006, Sean John launched a signature fragrance, Unforgivable, that quickly became the best selling men's fragrance in the country. In addition, Sean John will launch the Sean John Women's Collection