Gwen Stefani

L.A.M.B. is a fashion line by the American singer, the lead vocalist of the rock band No Doubt and a solo artist.

The name is an acronym of her debut solo album Love.Angel.Music.Baby. which is also the name of Stefani's first solo album.

Coty Inc. announced a global licensing agreement with Stefani, to develop and market fragrances for L.A.M.B. Catherine Walsh, senior vice president, American Fragrances, Coty Prestige, said in a statement - "From the packaging to the bottle design to the distinctive scent itself, we will be working very closely with Stefani to ensure that her signature fragrance captures her rare spirit, style and warmth," Stefani said, "Creating a fragrance is one of the most prestigious things a designer can do."

Stefani described the fragrance as "it's another thing you can wear and another thing I can be part of creatively. I created it for myself -- it's like me shrunk into a box."