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Diesel
WOMENS: 
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Created by Renzo Rosso in 1978, Diesel creates everything from denim, luxurious casual apparel, intimates and kids to eyewear, watches, jewelry and now fragrances. More than a company, Diesel is a state of mind: it means being open to new things, listening to one's intuition and being honest with oneself. Fuel for Life, more than simply a fragrance, compels you to feel alive—exhilarated—like the thrill of experiencing something for the first time. Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend following typical of the fashion industry.
He wanted to create the most dynamic and imaginative product available anywhere: he gave his open-minded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress.
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